It is no longer a secret that an efficient CRM is key to managing your customers and driving your business. In today's world, your potential customers are bombarded with non relevant marketing contents and promotions every single hour. So, how do you stand out amidst all the noise?
Let's look at some of the major benefits of a powerful CRM:
As basic as it may
sound, knowing your audience inside out is fundamental to any CRM. It's not all
to know their contact names, address & contact information. CRMs let you
have multiple key contacts within the company, their positions. It also helps
in segregating your clients based on the size of the organization, industry and
nature of their business. This in-turn helps your personalize the
communications with them, rather than shooting out generic campaign contents.
CRM allows you to
segregate & create customer segments based on the customer categories,
nature of business and organization size. This helps you create marketing
campaigns targeted to specific audience. Always remember that "one size
does not fit all", thus tailoring your campaigns is important to boost
response.
Simply put, customers love prompt responses. CRM should let you have all your communications without leaving the platform. Use pre-build email templates, proposal layouts, documents for quicker correspondence. Rather than using auto-responders, it's always better to use personalized responses.
Marketing AutomationCreate Mailing and SMS campaigns, Newsletters using your CRM and track responses.
Analyze your Opportunities
Create new opportunities, analyze it's progress, weigh your pipeline revenue by stages and forecast your sales, trigger necessary actions and schedule activities all within the CRM.